McDonald & Rutter was founded in January 1994 by Charles McDonald and Jonathan Rutter.
The company now has a permanent staff of 17 and specialises in feature film, television and theatre publicity campaigns.

As far as feature film work is concerned, M+R handles campaigns during production, at major European film festivals, and for UK and international distribution. In addition, M+R handles corporate publicity for UK production and distribution companies (current accounts include BBC Films) and year-end award campaigns on behalf of American studios.

Ongoing relationships with many major directors have resulted in the company working on most of the recent films of such directors as David Lynch, John Sayles, Mike Leigh, Peter Greenaway, Ken Loach, Jane Campion, Jim Jarmusch, Pedro Almodovar, Lynne Ramsay, Shane Meadows, Todd Solondz, the Coen Brothers, Gus Van Sant, Lars von Trier, Anthony Minghella and Todd Haynes.

UK distribution campaigns include Vera Drake, The Hitchhiker’s Guide to the Galaxy, My Summer of Love, Team America, Downfall, Billy Elliot, Crouching Tiger, Hidden Dragon, Amelie, Gosford Park, Iris, Bend it like Beckham, Talk to Her, Far From Heaven, The Pianist, The Hours, Lost In Translation, School of Rock, Monster and Bad Education.

M+R regularly have a major presence at the leading European Festivals – Cannes, Venice and Berlin. Examples include Jim Jarmusch’s Broken Flowers winner of this year’s Cannes Grand Prix du Jury at Cannes, and Palme d’Or winners such as Lars von Trier’s Dancer in the Dark (2000), Roman Polanski’s The Pianist (2002) and Gus van Sant’s Elephant (2003). Recent Berlin highlights have included Robert Altman’s Gosford Park (2002) Stephen Daldry’s The Hours (2002), Rob Marshall’s Chicago (2003), Richard Linklater’s Before Sunset (2004),Patty Jenkins’ Monster (2004) and Golden Bear winner Mark Dornford-May’s U-CARMEN eKHAYELITSHA (2005). Golden Lion winners Monsoon Wedding, directed by Mira Nair (2001) and Mike Leigh's Vera Drake (2005), Todd Haynes’ Far From Heaven (2002), and Sofia Coppola’s Lost in Translation (2003) represent just a few of the high profile titles represented by M+R at Venice in recent years.

On the television front, M+R handles both production and transmission publicity for a number of high profile dramas and documentaries. Examples include the award-winning dramas The Deal and Buried for Channel 4 and documentaries such as Naked Hollywood for BBC 2 and Vile Bodies for Channel 4. Recent work includes three dramas for Channel 4 – Sex Traffic, Not Only but Always and Elizabeth I.

In February 2004 Janine Shalom joined M+R to set up a Theatre Publicity Department. As well as handling publicity for plays and musicals both in the West End and on the Fringe, M+R Theatre’s wide-ranging portfolio includes the promotion of Arts Festivals, the launching of theatre spaces, one-person shows and site specific projects. Since its creation the department has formed ongoing relationships with many of the UK’s major arts establishments including the Almeida Theatre Company, RADA, the Tricycle Theatre, the Unicorn Theatre and the Young Vic, as well as many leading West End and Broadway Producers.